We’re all in the awesome position to be a part of the climate solution, and young people understand this more than the rest. They’re the ones who will inherit our planet after us, and this inarguable generational link is increasingly being valued. That’s why it is essential for everyone — especially the youth — to be inspired, welcomed, and equipped to be part of the discussions: on how the Earth’s resources are used and conserved, how its climate is maintained, how its people are respected, and how its animals are treated, among many other critical issues.
The future belongs to young people with an education and the imagination to create. That is the source of power in this century.
How do we make these topics interesting, desirable, and relatable, to all demographics? This is the challenge we take on at Greenpoint Innovations.
One way we do this is by collaborating with world-renowned street artists to produce universally appealing public art, integrated with sustainability messages. The aim is for the art to first engage people with beautiful aesthetics so that we can draw in a large and engaged audience to discuss the “purpose behind the paint”.
Graffiti Delivers Messages of Climate Change
Change seems like a simple thing, doesn’t it? An issue arises that makes you go, “Hey, that ain’t right” and you resolve to change that thing. How tough can it be? Actually, as it turns out, pretty darn tough. We humans are creatures of habit and we most certainly don’t like leaving our cozy little comfort zones.
Hey, no finger pointing here, we’re all guilty of it. From the tendency to keep using a product that actually contributes to climate change all the way up the scale to the more ingrained habits like indiscriminate water usage and heavy meat consumption, we sometimes need to be hit upside the head before it dawns on us that we’re actually a part of the issue.